7th Wine & Hospitality Management Workshop

7th Wine & Hospitality Management Workshop

Organized by

EHL Hospitality Business School 

in

Lausanne, Switzerland

May 26-28, 2025

OVERVIEW

The Alliance for Research on Wine and Hospitality Management invites you to submit research proposals for presentation at the “7th Wine & Hospitality Management Workshop”. It is designed to be a small-scale, high-quality workshop, allowing for intense interaction between participants and practitioners. The Scientific Committee will review submissions for presentation at the workshop. A discussion will follow each presentation. Presenters of accepted papers agree to act as discussants.

TOPICS

We welcome submissions on topics of general interest to wine and hospitality research. Special consideration will be given to, but not limited to, the following topics:

• Environmental, cultural, and socioeconomic issues related to wine & hospitality businesses.
• Culinary (food & wine) tourism.
• Wine consumer behavior or experience management.
• Analysis and forecasting of demand and prices for wine & hospitality businesses.
• Investments in the wine and/or hospitality markets.
• Marketing and branding of wineries & hospitality businesses.
• Organizational and governance issues of wineries & hospitality businesses.
• Optimal design, management, and cost-benefit analysis of wine lists in restaurants.
• Innovation and entrepreneurship in wine & hospitality businesses.
• Technology and social media in wine marketing and distribution.
• Quality, rating, reputation and price analysis of wine and/or restaurants and/or hotels.
• Perceptions and willingness to pay for various types of wine.
• Game theory and wine auctions.
• Effect of (generative) AI on wine & hospitality.
• Counterfeit wine and security issues in wine distribution and consumption.

SUBMISSIONS

PUBLICATION OPPORTUNITIES

Participants will have the opportunity to submit their paper to Journal of Hospitality and Tourism Management (IF = 7.6) for inclusion in a special issue on “Culinary Journeys: Wine and Food in Hospitality and Tourism”. Submissions will need to follow the submission guidelines and standards of JHTM.

The guest editors for this issue are Prof. Olivier Gergaud (KEDGE), Prof. Phillippe Masset (EHL), and Prof. Crystal Shi (HKPU). Prof. Marianna Sigala (Editor-in-Chief of JHTM) will also be present at the conference.
Further details about the conference and the special issue will be posted on the Alliance website shortly.

Download the Call for papers

VENUE

EHL Hospitality Business School will organize the workshop, which includes a social program with a conference dinner and a tour. The regular fee will be about 550 CHF. Students will be offered a discounted rate. Participants should arrive by Monday, May 26th, 2025 to guarantee a full 2-day workshop. The workshop will be followed by a day in the vineyard on May 29th.

EHL Hospitality Business School’s campus is located in Northern Lausanne, at Route de Berne 301, 1000 Lausanne 25. It is 30 minutes away from the city center. 
It is accessible by public transportation (buses 45, 360, 361, 362, 435) and has a parking lot on-site (maximum height 2.10 meters). 
From Lausanne’s train station direct trains to Geneva and Zurich airports are available.

ORGANIZERS

This workshop is an annual event organized by the Alliance for Research on Wine & Hospitality Management created in 2017 by the Cornell SC Johnson College of Business, EHL Hospitality Business School, the Hong Kong Polytechnic University School of Hotel & Tourism Management, KEDGE Business School, and the Free University of Bozen/Bolzano. The Alliance aims to promote excellent research in the fields of Wine & Hospitality Management.

RESTAURANTS

EHL Hospitality Business School proposes several restaurants open to the public on its premises. Booking is strongly encouraged:

• Le Berceau des Sens (one Michelin star) 
• 1893 (French Brasserie)  
• Montreux Jazz Café (casual bar with tapas) 

Lausanne city center has an extremely active and diverse food scene. The local tourism office website is very complete with many recommendations for all tastes 

HOTELS

If you are staying in a Lausanne Hotel, upon check-in you will receive a card giving you access to Lausanne public transportation for free during the length of your stay.

We have negotiated special prices in the following hotels:

OPTION 1 – Hôtel Aquatis (4*)

15 minutes away from the EHL Campus
Booking to be made via this link
Negotiated rate of 175 CHF per night with breakfast, Room Category M. 
Supplement of 20 CHF for a second guest (adult or child).
Pre-payment by credit card mandatory.
Cancellation possible until 7 days before check-in without any fees. After this deadline, 100% of the booking will be kept. In the event of a reduction in the stay, the guest must notify reception before 3:00 p.m. the day before the modified departure, to avoid the billing for an additional night.

OPTION 2 – Fassbind Hotels 

We have negotiated a 10% discount on Fassbind hotels in Switzerland, including their Geneva and Zurich hotels.
To book, go to and enter the code ARWHMEHL25.
If you wish to use another payment method instead of credit card, you can contact the hotels directly.
For your Lausanne stay, we would recommend to stay at the Alpha Palmiers hotel, located in the city center and 30 minutes away from EHL with public transportation.

Lausanne

• Swiss Chocolate*** by Fassbind : scl@byf.ch
• Swiss Wine*** by Fassbind : sw@byf.ch
•  Alpha*** et Palmiers**** by Fassbind: ap@byf.ch
• Agora Swiss Night**** by Fassbind: asn@byf.ch

Geneva

• Geneva**** By Fassbind: g@byf.ch
• Tiffany**** By Fassbind: t@byf.ch 

Zurich

• Swiss Chocolate*** by Fassbind : scz@byf.ch
• Swiss Night*** by Fassbind : sn@byf.ch
• Züri**** by Fassbind: z@byf.ch

PARTNERS