6th Wine & Hospitality Management Workshop

Credit ©Anaïs Guerchovitch

6th Wine & Hospitality

Management Workshop

Organized by

Kedge Business School 


Reims, Champagne

June 25-28 2024


The Alliance for Research on Wine and Hospitality Management invites you to submit research proposals for presentation at the “6th Wine & Hospitality Management Workshop”. It is designed to be a small-scale, high-quality workshop, allowing for intense interaction between participants and practitioners. The Scientific Committee will review submissions for presentation at the workshop. A discussion will follow each presentation. Presenters of accepted papers agree to act as discussants.

Download Program


We welcome submissions on topics of general interest to wine and hospitality research. Special consideration will be given to, but not limited to, the following topics:

  • Environmental, cultural, and socioeconomic issues related to wine & hospitality businesses;
  • Wine, culinary, or gastronomy tourism; 
  • Demand for and supply of wine tourism; 
  • Wine consumer behavior or experience management; 
  • Analysis and forecasting of demand and prices for wine and/or restaurants; 
  • Investments in the wine and/or restaurant markets; 
  • Behavior and role of wine amateurs, collectors, investors and speculators; 
  • Marketing and branding of wineries and/or restaurants; 
  • Organizational and governance issues of restaurants and/or wineries; 
  • Optimal design, management, and cost-benefit analysis of wine lists in restaurants; 
  • Innovation and entrepreneurship in wine and hospitality businesses; 
  • Technology and social media in wine marketing and distribution; 
  • Quality, rating, reputation and price analysis of wine and/or restaurants and/or hotels; 
  • Perceptions and willingness to pay for bio(dynamic)/organic/natural wine; 
  • Game theory and wine auctions; 
  • Effect of (generative) AI on wine & hospitality; 
  • Counterfeit wine and security issues in wine distribution and consumption; 
  • Sustainability, CSR and ESG issues in the wine & hospitality industries.  


Please e-mail a PDF

The submission deadline is January 31, 2024.

We welcome full papers and extended abstracts (min. 2,000 words, incl. information on the research question, data, methodology, and preliminary results). Please email a PDF file with author affiliations and an anonymous PDF file to: olivier.gergaud@kedgebs.com and philippe.masset@ehl.ch

The authors of accepted abstracts will be informed by February 20, 2024 and asked to submit a draft of the full paper by June 10, 2024. Selected presentations will be invited to submit a full-fledged manuscript for review to the Journal of Hospitality and Tourism Management (IF = 7.629). Submissions will need to follow the submission guidelines and standards of JHTM. Prof. Marianna Sigala (Editor-in-Chief of JHTM) will also be present at the conference. An invitation to submit the paper to the the JHTM is no guarantee that it will be accepted for publication. Further details about the conference will be posted on the Alliance website shortly.

Participants will also have the opportunity to submit their paper to Tourism Economics (IF = 4.6) for inclusion in a special issue on wine and tourism economics. The guest editors for this issue are Prof. Haiyan Song (HKPU) and Prof. Phillippe Masset (EHL). Further details about the conference and the special issue will be posted on the Alliance website shortly.

Download the Call for papers


The workshop will be held at the Institut de la vigne et du vin Georges Chappaz of the University of Reims. 
Address: 9, Boulevard de la Paix, 51100 Reims, France


June 25, 2024: 16:30-20:00

June 26, 2024: Institut G. Chappaz – U Reims

  • 9:00-12:00: Academic presentations 
  • 12:00-13:30: Lunch and tasting of white wines and cheeses from the Canary Islands
  • 13:30-17:30: Academic presentations
  • 18:00-20:00 – Master class on Champagne wines

June 27, 2024: Institut G. Chappaz – U Reims

  • 9:00-12:00: Academic presentations
  • 12:00-13:30: Lunch and tasting of white wines and cheeses from the Canary Islands
  • 13:30-17:30: Academic presentations
  • 19:30-23:30: Gala dinner at La Résidence Eisenhower 

June 28, 2024: Day in the vineyard

Workshop fees

Registration will not be accepted after April 30.

  • Early-bird fees: €550 (deadline: April 10th ).
  • Ph.D. fees: €450 (deadline: April 10th).
  • Standard fees: €650 (from April 11th to April 30th).


Here is a list of hotels that we recommend for the conference. There is no negotiated fee due to the season:


  • Epicerie au bon manger
  • Sacré burger
  • Les coudes sur la table
  • Les trois petits bouchons
  • Le Glue pot
  • Restaurant L'ExtrA
  • Café du Palais
  • Restaurant la Médina
  • Pulcinella
  • Meishi daily
  • Le coq rouge
  • Waïda (ideal for breakfast)



The Kedge Wine School and its research centre Food, Wine & Hospitality Management are organizing the 6th edition of the Alliance workshop. The Alliance for Research on Wine & Hospitality Management was founded in 2017 by the Cornell SC Johnson College of Business, EHL Hospitality Business School, the Hong Kong Polytechnic University School of Hotel & Tourism Management, Kedge Business School, and the Free University of Bozen/Bolzano. The Alliance aims to promote excellent research in the fields of Wine & Hospitality Management.