2nd Wine & Hospitality Management Workshop

2nd Wine & Hospitality Management Workshop May 14-15, 2018 at Ecole hoteliere de Lausanne (EHL)

The center of expertise for W&S Management is co-organizing the second edition of the Wine & Hospitality Management Workshop to be held in Lausanne (Ecole hôtelière) in May 2018. This edition follows the one that we welcomed in April 2017 at KEDGE Business School to launch the Alliance for Research on Wine & Hospitality Management.

This small-scale, high quality conference will allow for intense interactions between participants and offer a platform for academics and practitioners alike. All papers will be reviewed by the selection committee. The workshop is intended for presentation of papers-in-progress that can benefit from discussion.

This Workshop is a regular event jointly organized by the Alliance for Research on Wine & Hospitality Management created in 2017 by the Cornell SC Johnson College of Business, Ecole hôtelière de Lausanne, the Hong Kong Polytechnic University School of Hotel & Tourism Management, Kedge Business School and the Free University of Bozen/Bolzano. The Alliance aims to promote excellent research in the fields of Wine & Hospitality management.

Programme

Monday May 14, 2018

  • 9.00 am - 10.00 am Welcome coffee and registration
  • 10.00 am - 12.00 am Paper presentations — Session 1 (M-207)
    • Paper 1: “Does Excellence Pay Off? Evidence from the Wine Market”
      • Author: Stefano Castriota
      • Discussant: Cédric Poretti
    • Paper 2: “Last Frontier investments: the case of Alpine wines”
      • Authors: Clémentine Fauchery, Philippe Masset and Jean-Philippe Weisskopf
      • Discussant: Jean-Marie Cardebat
    • Paper 3: “Should We Put Ice in Wine? A Difference-in-Differences Approach from Switzerland”
      • Author: Alexandre Mondoux
      • Discussant: Guenter Schamel
    • Paper 4: “Does leverage impair earnings quality in the hospitality industry? International evidence”
      • Authors: Cédric Poretti, Tiphaine Jérôme and Alain Schatt
      • Discussant: Stefano Castriota
  • 12.00 pm - 2.00 pm Lunch & Networking (Food Court)
  • 2.00 pm - 4.00 pm Paper presentations—Session 2 (M-207)
    • Paper 1: “Heraldic vs chromatic colors on wine labels: effects on the e-consumer’s purchasing intention”
      • Authors: François Durrieu and Jean-Eric Pelet
      • Discussant: Bradley Rickard
    • Paper 2: “Wine Consumption and Culture: A cross-country regression analysis”
      • Author: Jean-François Outreville
      • Discussant: Valérie Smeets
    • Paper 3: “Grape Supply Chains and Implicit Prices for Quality Attributes”
      • Author: Guenter Schamel
      • Discussant: Alexandre Mondoux
    • Paper 4: “Too Funny, for Everybody? How Fun Elements in Labels Decrease Willingness to Pay and Intentions as a Function of Risk Propensity”
      • Authors: François Durrieu, Renaud Lunardo and Bradley Rickard
      • Discussant: Jean-Eric Pelet
  • 4.00 pm - 4.30 pm Break
  • 4.30 pm - 6.00 pm Panel discussion (M-308)
    • Panel: “Managing Restaurant’s wine lists and cellars in 2018” - in French with slides in English
      • Panelists: Florine Livat-Pécheux (KEDGE), Christian Roger (Vino & Finanza),
      • Davide Dargenio (EHL), René Roger (EHL), Samuel Boissy (EHL).
  • 6.00 pm – 7.00 pm Wine tasting (Peter Michael)
    • Wine sponsor: Swiss Grapes, Bursinel, Vaud
  • 7.00 pm Cocktail dinner & networking (Food Court)

Tuesday May 15, 2018

  • 9.00 am – 9.30 am Welcome coffee
  • 9.30 am - 11.30 am Paper presentations—Session 3 (M-207)
    • Paper 1: “Expectations of German wine tourists”
      • Authors: Jon Hanf and Jens Rüdiger
      • Discussant: Haiyan Song
    • Paper 2: “Kegged wine: current perceptions and experiences within the Swiss wine industry”
      • Authors: Benoît Bach, Bertrand Chatelet and Stéphanie Pougnet-Rozan
      • Discussant: Jean-François Outreville
    • Paper 3: “Effects of Terrorist Attacks on Tourist Flows to France: Is Wine Tourism a Substitute?”
      • Authors: Florine Pecheux-Livat, Haiyan Song and Shun Ye
      • Discussant: Jens Rüdiger
    • Paper 4: “A French Recipe to Become a Top Chef: Assortative Matching and Gradual Human Capital Accumulation in Creative Industries”
      • Authors: Olivier Gergaud, Heiner Schumacher and Frédéric Warzynski
      • Discussant: Stéphanie Pougnet-Rozan
  • 11.30 am - 12.15 pm Wine tasting (Peter Michael)
    • Wine sponsor: The School of Viticulture and Enology Changins, Vaud
  • 12.15 pm - 1.45 pm Lunch & Networking (Food Court)
  • 1.45 pm - 3.45 pm Paper presentations—Student session (N-108)
    • Paper 1: “Place-based Branding Strategy for Italian Wine in China: The Case of Tenute Picini – An Italian Winery”
      • Yuanyuan (Eva) Li – Hong Kong Polytechnic University
    • Paper 2: “Social Capital in Wine Cooperatives: Can it make a difference for grape and wine quality?”
      • Simon Lindemann – Free University of Bolzano
    • Paper 3: “On the empirical performance of Restaurant sales forecasting methods: the case of Eurest-Kedge”
      • Carlos Fernandez and Selen Ozkan – KEDGE Business School
    • Paper 4: “Climate change risk management in the wine industry: could diversification be a winning strategy?”
      • Romaine Christen – Ecole hôtelière de Lausanne
  • 3.45 pm - 4.15 pm Break
  • 4.15 pm - 6.00 pm Panel discussion (N-108)
    • Panel: “Ratings, scores, reviews of restaurants and wines in 2018” - in French with slides in English
      • Parnelists: Olivier Gergaud (KEDGE), Alexandre Truffer (Vinum), Cédric Bourassin (EHL),
      • Gildas L’Hostis (EHL), Jérome Aké Béda (Auberge de l’Onde), Johanna Dayer (Clos de Tsampéhro).
  • 6.00 pm – 6.30 pm Closing ceremony (N-108)
  • 6.30 pm Closing diner at the “Chalet des Enfants”, Route du Chalet des Enfants, Lausanne. Costs to be covered by participants

Download the programme

Call for papers 

OVERVIEW

EHL invites you to submit papers to be considered for presentation at the “2nd Wine & Hospitality Management Workshop”. This small-scale, high quality conference will allow for intense interactions between participants and offer a platform for academics and practitioners alike. All papers will be reviewed by the selection committee. The workshop is intended for presentation of papers-in-progress that can benefit from discussion. Presenters of accepted papers agree to act as discussants.

TOPICS

We welcome submissions on topics of general interest to the wine and hospitality professions. Special consideration will be given to papers on the following topics:

  • Environmental, cultural and socioeconomic issues (climate change, online and expert reviews, trends in wine tourism, etc.);
  • Analysis and forecasting of the demand/price for wine and/or restaurants;
  • Investments in the wine and/or restaurants markets (direct/indirect investments, performance, benchmark, valuation, etc.);
  • Marketing, development strategies and supply chain management for wineries and/or restaurants;
  • Organizational and governance issues of restaurants and/or wineries;
  • Optimal design and management of wine lists.

SUBMISSIONS

The submission deadline is 11 February 2018. We welcome full papers and extended abstracts (min. 2,000 words and including information on the research question, data, methodology and primary results).

Please email one PDF file with full author affiliations and one anonymous PDF file to: philippe.masset@ehl.ch

The selection committee's decision will be communicated by the beginning of March 2018.

ORGANIZERS

The current Wine & Hospitality Management Workshop takes place in partnership with the American Association of Wine Economists (AAWE). It is a regular event jointly organized by the Alliance for Research on Wine & Hospitality Management created in 2017 by the Cornell SC Johnson College of Business, Ecole hôtelière de Lausanne, the Hong Kong Polytechnic University School of Hotel & Tourism Management, Kedge Business School and the Free University of Bozen-Bolzano. The Alliance aims to promote excellent research in the fields of Wine & Hospitality management.

VENUE

The conference will be held at Ecole hôtelière de Lausanne, Switzerland. The school offers world-class teaching and research facilities. The city of Lausanne boasts a perfect location in the center of Europe, surrounded by vineyards, picturesque historic towns and castles, scenic Lake Geneva, as well as offering a number of renowned
restaurants and hotels.

Download the call for papers

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